Football season is coming! In less than two months “America’s favorite pastime” will begin again. I myself am a big football fan, although my devoutness has suffered a bit in recent years due to my suspicion of a WWE like structure being instated behind the scenes and a general distrust of Roger Goodell, but that is a whole other story. The story at hand is video game related I swear.
With every new season of football comes a new iteration of the blockbuster football video game franchise Madden. This year in fact is the 25th anniversary of the first Madden. Honestly that is really commendable considering how hard it is for any franchise to grab hold with an audience, let alone still be relevant a quarter of a century after its original appearance. A new entry in the Madden franchise sells several million units every year. There is of course the dreaded Madden curse which seems to effect whichever NFL player graces the cover of the game each year, if you haven’t heard of it look it up its eery to see how many players have bad seasons the year they were on the cover of Madden.
There is something else though that is beginning to feel more and more like a curse, Electronic Arts’ deal with the NFL to have exclusive rights to make games with the NFL license. I have grown up with the Madden franchise and once the NFL Blitz arcade style football game started to get stale Madden was the football video game me and my friends would play. Nowadays though I am really sick of the Madden franchise. The ongoing joke is that getting a new Madden game is just getting the old Madden game with a new coat of paint. I think the issue has become worse than that though. With new entry’s into the Madden franchise fans aren’t just getting a new coat of paint, they are getting “innovation.” Sometimes this works well enough, I personally enjoyed a few years back when QB vision was a feature in the game, but last years new physics engine was a mess. Players tripped and fell walking into each other or on invisible objects.
I will say this though, Madden 13 was the first Madden I had played in about five years I really enjoyed after I bought it. Yeah the players on the field looked goofy in between plays but during actual game play I had a good time. Madden was fun again. I could run a play and pass the ball and felt like the game was actually fair in all aspects, offense, defense and special teams. Everything felt balanced. Then like six weeks in there was an update to the game and all of the sudden the ghosts of Madden’s past came screaming back. Linebackers could suddenly jump ten yards again in all directions, receivers couldn’t catch a cold, the game felt broken. Which makes me think that there is a mentality at Electronic Arts, I am sure they would deny because they basically have to, that they don’t have to actually finish the Madden title they are working on because they can always finish it or “fix” the game with a patch down the line.
About a day or two after that first patch last year me and everyone, and I am not exaggerating, everyone I knew stopped playing Madden. We just felt burned again. Finally for the first time in years the game was fun again and just like that it was taken away and all the issues that I just listed in the last paragraph and that most people I have talked with about the Madden franchise, came flooding back. I for one am sick of it.
The exclusive rights deal that Madden and Electronic Arts have together expires this year. It seems most likely that they will simply renew the contract as both parties have done in previous years. I am sure there might be some minor alterations as far as money is concerned between the two but for everyone looking in everything will appear as it has been for what feels like the dawn of time. This isn’t intended to be a rant against the Madden franchise itself so much as it the fact that Madden is the only football video game that you can buy, that’s what sucks. I think that the Madden franchise should continue on, with one condition, Madden is no longer the only NFL licensed video game from here on out.
Competition is exactly what is needed. If Madden had to compete against other games with the NFL license maybe the ghosts of Madden’s past would finally be cured and they couldn’t come storming back with a patch because those bugs still exist within the main Madden code. It would be really refreshing to have a choice when it comes to buying a NFL licensed game. The consumer could finally hold Electronic Arts accountable if they made an inferior product. “This year’s Madden kind of sucks maybe the other franchise is better.” Even if you are a die hard Madden fan you know the game would be better if it was forced to compete with other football games instead of just doing whatever they feel like. I am sure argument can be made that the Madden franchise has innovated over time but I am forced to wonder how much more would have and still could be done if the Madden franchise had some healthy competition.
When researching this topic (I know right? I actually research my topics) I heard a similar argument pop up over and over. The argument basically goes like this. Every other football game with the NFL license has been out of production for almost ten years now even if 2K Sports, EA’s biggest competitor, were to get back the rights to make an official NFL licensed game it would be terrible because they just don’t have a team that is familiar with making a competitive NFL simulation style game anymore. 2K Sports would have to build a new engine from the ground up to make a new NFL licensed game. There is no way 2K Sports or any other game developer looking to make an NFL licensed game could compete with the Madden franchises yearly entries.
Tell you what, that is a great argument if you work for Electronic Arts or are one of their investors. For the rest of us that is some bold bullshit. If by some miracle the NFL, a money hungry billion dollar entity who loves to incessantly control its image and the people associated with said image, and EA, a money hungry billion dollar game developer who loves taking the NFL’s money, somehow fail to reach an agreement and the exclusivity deal between the two companies somehow falls through, (I seriously doubt it will) I can foresee an exciting new era of NFL games on home consoles. Especially now on the verge of a new generation of console gaming with the PS4 and the XBone coming out this fall.
Can you imagine a developer like 2K Sports finally allowed to make an officially licensed NFL game again? Developing a new NFL game from the ground up. Starting fresh. The prospect of a new entry to end the tyranny of the Madden-opoly seems not only liberating but a necessity. You can argue until your blue in the face about how great the Madden franchise currently is, and by no means am I saying its terrible, but there is no way you could possibly say it couldn’t be better. I understand that it would be quite a stretch for any developer to come out blazing with a new NFL licensed video game franchise to compete with Madden a year from now, what about the year after that? or the year after that?
The Madden franchise doesn’t need to go away it just needs a friendly dose of competition. Winning wouldn’t be so great if nobody lost. As long as the NFL and Electronic Arts are running hand and hand all the way to the bank everyone else loses. Is this exclusivity agreement even legal? Doesn’t making Electronic Arts the sole purveyor of an officially NFL licensed video game a monopoly? I am considering starting a petition against this agreement because as long as there is only one “choice” there really are no choices and well that just plain sucks. When it comes to something like games based on sports where there is a yearly entry I think it is paramount to have competition. As the old adage goes “when companies compete consumers win.” I want to win, don’t you?
-Z3R0TH3RT33N
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