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Nintendo Making Head Scratching Decisions

Nintendo has announced a new “Affiliate Program” for YouTube “Let’s Play” videos featuring any Nintendo content. Though Nintendo has yet to release all of the details on the new program what has been released is not good news for many YouTubers whose channels feature game related content. The affiliate program states that any ad revenue generated by a Let’s Play video will be divided up between Google and Nintendo. The creator of the content will have to ask for official permission from Nintendo to receive their share of the revenue.

Last year Nintendo started flagging all videos on YouTube featuring their content. This flagging was met with such disdain by the gaming community that Nintendo recanted and returned to letting YouTube users feature Nintendo content without consequence. It looks like Nintendo has modified their original idea. It may seem fair for Nintendo to get a share of the revenues earned from Let’s Play videos featuring their content but the thing is no other gaming entity engages in any practices similar to the “Affiliate Program.” Not even Sony nor Microsoft enforce any sort of revenue sharing for Let’s Play videos featuring proprietary content.

In fact every other gaming entity encourages Let’s Play videos. On top of being free advertising Let’s Play videos help create communities around the games by giving a deeper look into content that can not be easily displayed in a trailer or commercial. Gamespot just did a Let’s Play for the new Watch Dogs title and I am really glad they did because it shed a lot of light on just what kind of game Watch Dogs really was and it helped me decide if it was something I really wanted to play. To get right down to it Let’s Play videos have become a staple of the gamer community. YouTube host boogie2988 made an excellent point in a recent video about how most of the developers in gaming, big and small, are so excited for people to play their games they often ship them early to people who do Let’s Play videos so as many people as possible can enjoy their games.

It just seems counterintuitive for Nintendo to put this kind of restriction on its content. The “Affiliate Program” is going to discourage the creators of Let’s Play videos in favor of content with less restrictions. Nintendo will also go after reviews of their games and anyone displaying anything Nintendo related on YouTube. For a company that has lost almost half a billion dollars in the last year and has watched its newest console struggle to gain any kind of foothold in the gaming market alienating your fans makes no sense. Why would you tax people for giving you free advertising? Obviously this is a way for Nintendo to make some money. The question is will it be worth it in the long run? It is fairly likely people will stop wanting to do coverage of their games and products.

YouTubers with gaming channels reach huge audiences. Why would you do anything that could potentially diminish your presence within that audience? Especially when you are struggling. All I can say is it feels like every time I think Nintendo is starting to turn it around they do something like this. Nintendo has deep pockets so they aren’t going anywhere in the near future but actions like this “Affiliate Program” make them seem so out of touch with what is going on within the gaming community, a community they helped to create.

-Z3R0TH3RT33N

Follow Sonic Mercury on Twitter @SonicMercury and like our Facebook page Sonic Mercury

February 3, 2014

Video Game News

It seems that Nintendo is starting to acknowledge the dramatic state the company is really in. With projected sales figures for the Wii U dropping from 9 million units sold to just 2.8 million on the year. Even the highly touted Nintendo 3DS is having projected sales cut from 18 million down to roughly 13.5 million.

President of Nintendo Satoru Iwata was recently quoted in saying that the company would consider mergers and acquisitions as an option. The President is also reportedly taking a 50% pay cut due to the poor sales of the Wii U. Intel and sales models are something that Nintendo is intent on completely overhauling as they also stated that they really had no idea what to expect performance wise from a product until after it has hit the market.

Things at the moment are definitely not going well for the video game legend. Could it be that we will soon see an era where Mario and his pals will continue their famed adventures on other consoles? Could Mario and his friends have a similar fate as Sonic who has had a long suffering in a purgatory of mediocre games ever since Sega left the console market to become a 3rd party developer? Whatever happens these recent revelations about Nintendo can not be comforting for long time fans of the legendary video game company. For more on this story and more like it bookmark SonicMercury.com.

-Z3R0TH3RT33N

Follow Sonic Mercury on Twitter @SonicMercury and like our Facebook page Sonic Mercury

November 5, 2013

Nintendo News

Nintendo has announced the Wii mini, a miniature version of the Wii will be available to the U.S. this holiday season and should retail at about $99. The Wii mini is a bare minimum of the console offering no online functionality it does however come with a copy of Mario Kart Wii in the bundle at no extra charge. The Wii mini is part of Nintendo’s plans to promote “low cost gaming.” Most likely the Wii mini arriving in the U.S. has a lot to do with the less than stellar performance of the Wii’s “next gen” successor the Wii U. No doubt that Nintendo is promoting the Wii mini, which was already made available in Canada in last year, to help absorb some of the losses Nintendo is taking on the Wii U. When I last reported sales of the Wii U the tally was about 3.6 million units worldwide. That number is measured from the November launch of the Wii U to June 30th with only about 550 thousand units sold between December 31st 2012 to June 30th 2013. In contrast the Nintendo Wii had sold about 9.3 million units in the same amount of time with the Wii selling just over 6 million units worldwide in the same amount of time.

The Wii U sales numbers have finally been reported for the time between June 30th and September 30th of this year. In this time Nintendo has sold roughly 300 thousand Wii U’s. This brings the grand total of Wii U’s sold to just over 3.9 million units worldwide as opposed to the 13.17 million units the Wii sold in the same amount of time. I have heard from various sources as well as read on multiple sites that Nintendo has projected sales of over 9 million units sold for the Wii U and will not waver from this projection. The reality is that quarter 3 or Q3 for the Wii U is in the books and in the last 9 months Nintendo has only sold about 850 thousand units. Analysts are predicting sales at about 550,000 units for the Wii U this holiday season. The bottom line is Wii U sales coming in at less than half of projection for its launch year can not be good news for Nintendo and its future in the home console market.

-Z3R0TH3RT33N

Follow Sonic Mercury on Twitter @SonicMercury and like our Facebook page Sonic Mercury